concept 1:
This is a slightly extreme and naughty take on the idea that Ensure can enable you to stay healthier and even more active through middle-age. Here, it is shown that middle- age does not stop the woman from staying actively dominant (presumably thanks to Ensure). The copy is tailored to match with the visual, but is flexible enough to match up with other visuals on the same line of thought.
Art: I Gusti Agung Gede Wibisana
Copy: Dono Yuniarto
Concept 2:
Although this may look like an exaggerated take on "Ensure enables you to stay healthier and even more active through middle-age", this is actually inspired by real life, more specifically one Stephen Jepson, born in 1941, whose athleticism may shame those in their 30s. The copy is tailored to match with the visual, but is flexible enough to match up with other visuals on the same line of thought.
Art: I Gusti Agung Gede Wibisana
Copy: Dono Yuniarto
