1. "the visual of roman legionaries set to patrol upon a shirt is an exaggeration of how one can protect his/her clothes. which of course, is actually unnecessary. as downy does it better." - copy writing : Dono Yuniarto
2. "the visual of a full belt of deodorants is an exaggerated take on one's effort to ensure a day of activities free from odor. which of course, is actually unnecessary. as downy does it better." - copy writing : Dono Yuniarto
3. "the super zoomed in visual of cloth fibers being protected from harm by spartan phalanxes is an exaggeration of how downy works in protecting one's clothes, all the way from the fiber level." - copy writing : Dono Yuniarto
4. "the visual of closet odor guard partially showing from a jeans pocket is an exaggerated take of ensuring the jeans stay free from odor. which of course, is actually unnecessary. As downy does it better." - copy writing : Dono Yuniarto
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Downy - "Protection"

1. "the visual of roman legionaries set to patrol upon a shirt is an exaggeration of how one can protect his/her clothes. which of course, is actually unnecessary. as downy does it better."
2. "the visual of a full belt of deodorants is an exaggerated take on one's effort to ensure a day of activities free from odor. which of course, is actually unnecessary. as downy does it better."
3. "the super zoomed in visual of cloth fibers being protected from harm by spartan phalanxes is an exaggeration of how downy works in protecting one's clothes, all the way from the fiber level."
4. "the visual of closet odor guard partially showing from a jeans pocket is an exaggerated take of ensuring the jeans stay free from odor.
which of course, is actually unnecessary.
as downy does it better."

copy writing : Dono Yuniarto

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Freelancer Creative Designer | Art Director | Social Media &... Central Jakarta, Indonesia