PROJECT OVERVIEW
This project exists to design and create a set of travel luggage using the design language from Vertu luxury cell phones. The scope of the project is to understand Vertu’s brand identity and to create products that reflect their design language. The set should include a small, medium, and large bag that work together in both design language and function. The goal is to practice and refine an iterative, process-centered design methodology to translate brand and product research, human factors, and two-dimensional ideation into three-dimensional products that work specifically within the consumer range that Vertu trends towards.
VERTU
Vertu is a brand known for unparalelled excellence in mobile phone design. They are a company whose products are designed without reservations for cost. Their products are made with the finest materials available, while simultaneously maintaining a tasteful and well-appointed design language.