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Papeleria Farah SC
Papelería Farah – "Learn & Build" - The goal of this project was to create a single image that would be used to promote the back-to-school campaign for Papelería Farah, the largest stationery retailer in the state of Yucatán. The result is a piece in the Swiss graphic style–clean, simple, and instantly understandable. The addition of Akzidenz Grotesk further cements the Swiss roots behind the design. This piece was done while working at Creativo Vales S.C. in Mérida, México.