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Bus One
Bus One - With this project, there was one goal in mind: to set the new brand apart from the plethora of other bus companies. The name was chosen to reflect the elegance and respect given to its namesake, the US president’s private jet, Air Force One. I set out to recreate the dynamism and to a lesser extent, the comfort of air travel in the form of a logo. The colours of blue and white also reflect the theme of air travel.