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Mele e Pere Takeaway Packaging
Mele e Pere is an Italian restaurant and vermouth bar located on Brewer Street in Soho, London.
'Trattoria to go' was created to brand Mele e Pere's new takeaway service. It builds on the image of classic trattoria dining, presenting it in a modern 'on the go' context.
A major feature in their existing identity is the Murano glass apples and pears that are displayed in the restaurant window. These have been incorporated into the takeaway brand identity to create a font family made up of the glass, as seen with 'Buon Appe' (good appetite).