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Friends of The Elderly Website Re-Design

A collaborative project involving Italian and Korean designers Juneseok Ahn and Tommaso Guidotti.

Our aim was to create a responsive website for unfamiliar users of the web. The project involved restructuring the existing web architecture to create a web experience appropriate for the target audience. Research was undertaken into areas such as colour, font size, contrast and device appropriate navigation.

Five personas were created to design from, these were used to gain a rich understanding of the user's needs and wants. These were then used to create user experience blueprints, to look at every detail of the user's journey.

Gregory Cavanagh
Digital Design and Branding MSc Student London, United Kingdom