This piece was part of a campaign for the Tsunami victims. The piece is asking the audience to help out and give money. Through the everyday use of the ATM you as a person could choose to give a 1 dollar or 2 to the victims. At the end, if 20 million people donate one dollar, 20 million dollar will go to help the victims.
The billboard will be displaying the amount of people that have died or are missing due to the tsunami. The counter will escalate as more and more people are found missing or dead. Making the audience full aware that the disaster hasn’t ended yet and to lean a helping hand.
Web banner plays off the billboard in displaying how many people have passed away and asking the audience to again help out.
gLike
Tsunami
Tsunami