![](https://s3images.coroflot.com/user_files/individual_files/120386_FkWoo5g7sNdyIKLMlE1VBb0cV.jpg)
This piece was a campaign for Gift of Life. The concept behind this ad was to make the public aware that everyone saves lives no matter their race, sex, or appearance.
Headline reads: We don't discriminate between donors, they all save lives.
Copy: About 74 people receive organ transplants each day. However, 18 people die waiting for a transplant because of shortage of donated organs.
![](https://s3images.coroflot.com/user_files/individual_files/120386_tM4y1VIVq17Kqj3YK4xVrdxVx.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/120386_z6n4uM0iq2y2u5QD11yiNcN17.jpg)
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