Co-lab with innovation to design a statement product for the Running line at New Balance. Worked with proprietary development and sophisticated construction/application to be the first to offer 'Visability' at all light levels. Flourescent for low ambient light. 360 body framed retro reflectivity in high quality silver/white for reflected direct light sources.....and Glow ink that also flouresces during low light and produces a very strong white/blue glow in darker conditions.
The Graphic language for this iconic style was taken from the NB logo directly and has since been translated into a multitude of graphic treatments across the line.
This garment design was intended to be unisex in appeal... as well as seasonally timeless.
