The task was to design a logo, business cards, shopping bag and a website for for a shoe store in the style of Art Nouveau Era. Art Nouveau was expressed in combination of organic forms with contradictory geometric patterns. I used Victorian stained glass window theme in my logo as this art movement found its expression mostly in applied arts and architecture. The logo reminds a window of some artisanal shoe shop. This way the logo would win customers' trust making them feel that every pair of shoes was exclusively crafted. Art Nouveau is associated with nature beauty and femininity. So for the basic theme for my logo I chose two high-hilled boots as my target audience would be women. Art Nouveau artwork featured exuberant organic forms and patterns. Making it look like a stained glass window I simplified curvilinear forms of shoes so that at close it looks geometric and proportioned but from far it resembles the plant tissue.
