Nelson Hawke

Logo design for Buztronics, Inc. This company in Indianapolis designs and manufactures light-up products for the retail and promotional markets, and needed a logo to reflect the frequent use of multi-color LEDs in its products, and also the "spark" of innovation it seeks to bring to the market.

Buztronics identity design.

Logo design for the ElectroStar Riff-Rocker USB gaming device, to be used on the packaging (which I also designed), all support materials, and the Riff-Rocker website. The design had to appeal to the preteen through the adult market, and convey the character of a heavy metal or classic rock band, but with the wider mass appeal required of a retail game. This product is a USB device that acts as a controller for an online Flash game, also maintained by ElectroStar.

Logo design for PHD&Y, attorneys with branch offices in San Antonio, Houston, and Austin. Logo had to reflect and project the character of this well-established and respected law firm with proud roots in the Texas landscape.

Logo design for the AstroPet line of packaging for light-up pet accessories. The marketing director wanted a fun, retro-style logo, reminiscent of "The Jetson's" (with their dog, Astro), but suitable for cats, dogs, and even ferrets. I also designed the packaging for this line, which included a light-up dog ball, a light-up catnip ball, and a light-up dog collar.

Sales event logos which I designed for Albertson's Food & Drug in their weekly sales circular distributed in San Antonio, Austin, Houston and environs.