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Jumbo Gumbo
Jumbo Gumbo Logo, Handy Logo Guidelines, and T-shirt promotional item - This assignment included the creation of a logo and logo guidelines for a fictitious restaurant entitled Jumbo Gumbo. The colors selected were chosen through psychological research based on hunger and to evoke the spiciness of the flavor of the southern broth as well as the color of the shrimp. The “J” in Jumbo and the “G” in Gumbo are formed by the two Ying-Yang like shrimp. The ying-yang shrimp logo variation (without text) subtlely echoes the wholesomeness & balance of family dining.