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Branding & Packaging
GE Compact Fluorescent Lightbulb Packaging - The project began with a branding and packaging analysis of GE's current Compact Fluorescent Light bulbs. After determining the direction of the brand, the design was created based on the brand positioning of being straightforward and informative.
Information on the packaging highlights the benefits of CFLs and urges the consumer to go beyond just changing light bulbs to help the environment. Tips and a website are provided for further consumer education.