Restaurant Identity Package - Brand Identity package for The Border restaurant. To appeal to the widest demographic it is essential that a company appeals to family and children. The visual design for the print material had this in mind. A friendly and personable brand image that is welcoming to everyone. The traditional Mexican theme was also emphasized for instant recognition of the cuisine they specialize in.
Tourism Promotional Ad - Mackinac Island is recognized for its historic landmarks, scenic landscapes, and old fashion environment. The poster encompasses these iconic themes to remind people of the unique experiences this vacation spot has to offer.
Newsletter - Deep Roots newsletter spread. We read about the outdoors all the time. But to make an article come to life with enthusiasm it needs a visual voice. This active layout breathes life into the medium and compels the viewer to read the article and take in the visual design.
Generic Cards - Greeting cards face a tough marketing decision. How do you create a visual that does not alienate your market to a small esoteric area? The focus must remain as generic as possible. The card designs for this set focused on beauty, compelling visuals, and artistry to appeal to a wide market. Choosing not to use words also opened the variety of uses for the card making its potential purpose much more diverse.
Banners - 33x88 inch permanent vinyl banners for clubs at Baker College. What makes a banner interesting? Good color choices, iconic imagery, and typography that commends attention.
Typography Ad - A poster design advertising Pure Honey brand. To market this product well it was important to understand who the primary users are of honey and at what time of the day. Children are a frequent user of honey for cereal as are adults. To appeal to this market an unusual typographic layout was created to draw thorough attention to this ad while promoting the brand name and product.
Interior Design Business Cards - Worked with graduating students to conceptualize and design their professional contact. Just a like a logo, your business card is your identity. It must be unique and it should convey who you are and what you have to offer.
Pet Semetary Movie Poster - Promotional poster design with an air of mystique to it. It is designed as an instruction to create interest about the film and compel viewers to find out more details. No cats were harmed in the making of this poster.
Communication Arts Magazine - Mock design of a monthly issue of Communication Arts magazine. Features three page article, table of contents, cover, and three advertisements. Your first question may be "nothing matches?" Advertisements frequent every other page from outside companies in most magazines, so of course things don't follow a consistency.
Michigan Architecture Design Poster - Poster for AIGA contest. The concept was to design a poster portraying the future of design in Michigan. The focus of this design is the Architecture of Michigan.
The names in the sky are buildings across Michigan reflecting design from the turn of the century to present day. The Detroit city skyline and the Mackinaw Bridge are depicted in the background to indicate the architecture of the past century with the Van Andel Institute as the focus in the foreground representing the future.
Detroit News Advertisements - Various ads that were printed in a The Detroit News and Detroit Free Press newspapers throughout the Spring and Summer of 2009. Many others were featured that are not showing in the sample.
Pocket Folder & Branding - Branded pocket folder, business card, and informational sheet to promote Habitat for Humanity.
Rocky Mountain National Park - Small brochure, which focuses on the striking views one will expect when touring Rocky Mountain National Park. It serves to spread awareness about all the family activities that are available at the park. It offers plenty of things that adults, children, and grand parents will all enjoy.
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