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Old Spice (Re-branded)
Old Spice is a male grooming brand that has become associated with older gentleman. Recently the brand has attempted to reach out to a younger customer base through a quirky spin off marketing campaign. The product and the logo however, remained the same.
In this project I have tried to redesign in both elements to suit a more 21st century market. The product itself would be new to the range, it is a 2 part bottle that is held together by the brand sleeve, each side contains 50ml. One has moisturizer and the other, shaving balm. These volumes mean it is suitable for hand luggage on flights.
