Glen LaFortune

Bacardi Global Website - Assignment Redesign and relaunch of Bacardi’s global web presence. Challenge A primary goal of the relaunch was to capture and extend the “essence” of the Bacardi brand, reinforcing the message and look of the advertising while paying respect to the history and legacy of the brand. The site needed to celebrate the nuances and ceremony of enjoying rum as a rite of passage among the target audience. In addition, the site needed to incorporate global Bacardi companies through the use of a very templated design.

Workstate - ASSIGNMENT--- Establish Identity System for company and products. Interaction and interface design of workstate.com

Smithsonian Folkways Recordings - ASSIGNMENT--- Spec creative CHALLENGE--- The goal of the spec homepage of the site was designed to give users quick access to the music database and capture the essence of the music genre by touting key artists. Once the user triggers results, he or she is given additional information to entice the sell of the product.

Fitness Magazine Website - ASSIGNMENT--- Design a companion web site for the Fitness magazine.

Rosie O'Donnell Website - Assignment Design a companion web site for Rosie O’Donnell’s new lifestyle magazine, Rosie. Challenge The site needed to reflect the overall character of the magazine, and expand its content through interactive technology Anthem’s challenge was three fold. First the site must drive adoption of self-service functionality. Second it must be a best in class solution for its audience when compared to their national competitors. Third the site must maximize the utility of Stellent, the selected content management system. While Stellent is a robust system, Anthem’s regional business model placed constraints on deploying its functionality, which required significant customization by Motivo.

Arab Strategy Forum - These designs were used in a pitch for the Arab Strategy Forum website initiative (this work was a freelance opportunity through http://format-studio.com ). We won the project and are currently working on the new website.

Buick Golf Microsite