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Send Out The Clowns
Send Out The Clowns Print Ads - Campaign title is a play on the old and horrifically painful Judy Collins song 'Send Out The Clowns.' The facts about the animal deaths came from PETA reports.
I ideally would want to use these ads (though blunt and a little bit creepy) in children's magazines. The goal would be to have children exposed to this campaign and when Mom or Dad comes home with circus tickets, the child would tell the parent that they didn't want to go see the circus.
