Mitchell & Whale Insurance
Mitchell & Whale Insurance Brokers is a family run business based in Whitby, Ontario.
After the passing of both his father and co-owner partner Mr. Whale, Mr. Mitchell’s son, Adam, was interested in injecting new energy into the promotion of the company. Toronto ad agency, Shore Creative, with responsibility for the account, generously awarded my firm a free hand in the development of new creative intended to expand their existing and potential clientele.
The concept was based on the promotion of large, inflatable plastic whales to be displayed at events throughout Whitby and to be graphically featured on various marketing materials as presented in the accompanying layouts.