![](https://s3images.coroflot.com/user_files/individual_files/746796_wjyhsythurilwbko0x3rvijlk.jpg)
Concept board representing the overall tonality of print and radio-based campaign.
![](https://s3images.coroflot.com/user_files/individual_files/746796_xg7btljpfkwued2ucbkh7amrn.jpg)
Inflatable whales, key visual component of the campaign, would be featured in prominent locations of the city and at public events.
![](https://s3images.coroflot.com/user_files/individual_files/746796_fejs67rxlmh79latgcacsfyqw.jpg)
Two variations of a logo were presented for consideration.
![](https://s3images.coroflot.com/user_files/individual_files/746796_50tscshte2kjuap4f0kdjpsoo.jpg)
A major promotional item suggested for the campaign is a 2 fold, 3 panel brochure highlighting the use of humour to illustrate the company’s advantages. The concept was reenforced with a print campaign featuring a true and false premise supporting the theme of the brochure.
![](https://s3images.coroflot.com/user_files/individual_files/746796_k08ystdxap_5mzvucejeqkpck.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/746796_lzsi8dwqwuivgchab0pxdokgh.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/746796_w0mh93ws5qwz4epokny65t2lp.jpg)
Bus wrap alternatives plus the option of mooring of an inflatable for special events on a flatbed.
![](https://s3images.coroflot.com/user_files/individual_files/746796_myr83yerimhag80e7ofob54jp.jpg)
The business card featured a dye that when punched out and folded, created a free-standing graphic of a breaching whale.
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