Neutrogena AD Re-design: This mock AD would be featured in "Self" Magazine. The goal of the project was to re-design an AD in which the concept is favored but the design is not.
The result above balances the product with the concept and ascribes to "Self" magazine's promotion of fitness and an overall positive self image. It is a more dynamic, youthful, eye catching approach toward the original Neutrogena layout which focused only on the product and not the concept.
Art Direction and Design: Girsha Hunter