CELERITY COLD SUPPLY CHAIN COMPANY PROFILE
I was assigned this task just recently (around end-May 2012). The Client was a new startup venture dealing in providing COLD SUPPLY CHAIN SERVICES. BUT they had a rich proven track record of cumulative work experience stemming from the expertise of five Members of the TOP MANAGEMENT. They decided to go for a full-scale LAUNCH. To begin with they wanted a ‘classy’ COMPANY PROFILE. I came up with a CONCEPTUAL approach.