Brand Book 2003
Brand Book 2003 from Abdul Ghafoor
BRAND BOOK 2003

I once had a DREAM about launching the WORLD'S FIRST BRAND BOOK. This was way back in the year 2003. What I had in mind was to attempt putting in ONE PLACE all the vital statistics about a BRAND such as WHAT the BRAND was all about, WHO were the PEOPLE behind the SUCCESS of the BRAND, the COMPANY that made the BRAND possible, the REACH of the BRAND…and HOW did the CONSUMER really feel about the BRAND…plus there were MANY BRAND-ASTIC elements involved! Being a VISIONARY CREATIVE THINKER, perhaps I thought too far ahead of my time. Perhaps.

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BRAND BOOK 2003

I once had a DREAM about launching the WORLD'S FIRST BRAND BOOK. This was way back in the year 2003. What I had in mind was to attempt putting in ONE PLACE all the vital statistics about a BRAND such as WHAT the BRAND was all about, WHO were the PEOPLE behind the SUCCESS of the BRAND, the COMPANY that made the BRAND possible, the REACH of the BRAND…and HOW did the CONSUMER really feel about the BRAND…plus there were MANY BRAND-ASTIC elements involved! Being a VISIONARY CREATIVE THINKER, perhaps I thought too far ahead of my time. Perhaps.

Abdul Ghafoor
A. GHAFOOR SHAHZAD, CREATIVE DIRECTOR, KARACHI, PAKISTAN Karachi, Pakistan