Gretchen Fleener

Geek Squad Brochure Holder for Best Buy - Employer: Best Buy Objective: Design flexible brochure holder for Geek Squad literature on a retail countertop. Result: A brochure holder with an optional side piece for tri-fold brochures, and the ability to display letter sized literature in both portrait and landscape orientations.

Kids' World Environment for Best Buy - Months of research and development and two weeks of overnight installation sessions resulted in the environment shown at right (top: my SolidWorks model, bottom: final result). Every element of the space was designed around kids' and parents' wishes, the stores needs, and a unifying, vibrant color scheme. A raised flooring system allowed for electrical outlets to be moved anywhere, as well as creating interest with unique back-lit, translucent tiles.

Personal Shopping Assistant Desk for Best Buy - Employer: Best Buy Objective: Design a desk to be utilized by Best Buy's Personal Shopping Assistants and their guests. Result: An environment that catered to both the PSA's and their guests, as well as all of the equipment and security necessary to function as needed.

Appliance Department Re-Design for Best Buy - The objective for this project was to Re-design the entire appliance department for Best Buy stores that will showcase a premium assortment of appliances in a more home-like setting. Result: An expanded and completely new design of an entire side of the store. The final design took a fresh look at every aspect of a customer's appliance shopping experience, including countless new fixture and graphic designs. The resulting environment shown here is still in use at the Richfield, MN store.

"What's Hot" Display for Best Buy - Employer: Best Buy Objective: Design a modular display that can function in pedestal, display box, or coffee table configurations wothin the "Kids' World" environment. Result: A display built out of stackable cube sections that can be re-faced with graphic decals and secure products for demonstration or display-only.