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BOXSTER
Built by Brotherhood.
Boxster is a training center that emerged +5 years ago and now has an active presence in fitness competitions.
“The Box” as its members nicknamed it in its Kickboxing begginings had the challenge of create a new name and give it an identity with enough personality so that its entire community still feeling the original essence of being in a place to train and do friendships for life.
Analyzing, we realized the members already begun to change the name and we just finished the assignment, it was how Boxster emerged, a name that highlights the origin of the brand and the brotherhood that made it grow.
