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Jeff Craven, Craven Cycling, Professional Identity
Cyclists know that proper bike fit is essential for comfort, efficiency and injury prevention. But how does one know when they have achieved a perfect fit? Historically, people have depended on hunches and guesses, trial and error. Today serious cyclists demand more.
Jeff Craven is a certified Retul bike fitter. He utilizes 3D motion capture technology to bring solid science to the art of fitting. Jeff doesn’t guess. Jeff makes smart equipment adjustments based on data to ensure optimum fit, efficiency and comfort.
I produced a suite of designs – including printed and digital materials – that speak to Jeff’s scientific and motion-based approach to bike fitting.
