Exterior guides help visitors find parking, buildings and entrances.
Directories, located near entrances and elevators, provide comprehensive wayfinding information at key points of decision.
Easy to read guides keep people on track as they navigate Gundersen Lutheran's complex of buildings.
A palette of destination and room identifiers provide the facility with tailored signing options for every occasion.
Regulatory signs call out amenities within Gundersen Lutheran.
Paper holders allow Gundersen Lutheran staff to create temporary signs that compliment the permanent wayfinding program.
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Gundersen Lutheran Medical Center, Wayfinding System

Gundersen Lutheran Medical Center – known to staff as Gundy Lu – handles 14,000 admissions and 23,000 emergency visits each year. Equipping visitors to navigate the medical complex required a concerted effort. Designers, of which I was one, worked with staff to uncover challenges, develop a comprehensive wayfinding logic and implement a phased set of solutions that would demystify the experience of navigating Gundy Lu.

Tools developed for visitors included a complete interior and exterior wayfinding sign system and custom maps. All were specified with an eye toward the future. As Gundy Lu grows so will its need to help visitors navigate. Every piece in the wayfinding system was created to be easily updated – saving thousands of future maintenance dollars.

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Gene Ullery-Smith
Exhibit, Wayfinding and Graphic Designer Interlochen, MI