Peak building ID with Spa and Fitness Center identifiers.
Peak building interior signage.
Exterior vehicular elements identify parking opportunities and buildings. Pedestrian guides tie the campus together and keep visitors on the right track.
Pedestrian signs help circulate visitors within Crystal Glen, a new condo community.
These signs identify entrances and support the architectural character of the Hamlet Hotel at the Crystal Mountain Resort.
Location plan
Detailed specification ensure that design intent is fully realized during fabrication.
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Crystal Mountain Resort, Interior and Exterior Wayfinding Systems

Crystal Mountain is the most popular 4-season resort in the mid-west. The resort is host to many activities. Circulating visitors effectively on foot and by car is critical to ensuring positive experiences. I worked to develop pedestrian guides and vehicular guides and identity signage to clarify wayfinding throughout new resort additions – a spa, a condo community and a hotel. The wayfinding elements I designed speak to the character of each new addition and compliment existing sign systems.

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Gene Ullery-Smith
Exhibit, Wayfinding and Graphic Designer Interlochen, MI