Gene Kimm

• TITLE: Professional • TYPE: Logo • ROLE: Graphic design • TECHNOLOGY: Illustrator • DESCRIPTION: The client asked for an ecological theme and palette. To evoke nature, I imagined a water drop “ROL”-ling off a leaf and doubling as O in her name, and colored them blue and green.

• TITLE: Dating Service • TYPE: Logo • ROLE: Graphic design • TECHNOLOGY: Illustrator • DESCRIPTION: To suggest a connection between two people, I imagined a couple holding a big umbrella. The image suggested a roof after I moved it below dots and put a slogan beneath it.

• TITLE: Spa • TYPE: Logo • CLIENT: Class Assignment • ROLE: Graphic design • TECHNOLOGY: Illustrator • DESCRIPTION: I sought to convey the essence of the business . . . a place where women can relax and feel pampered.

• TITLE: Information Technology • TYPE: Logo • ROLE: Graphic design • TECHNOLOGY: Illustrator • DESCRIPTION: The challenge was to compose a business name with four words and set it against a symbol. I put the symbol on the right side, and then wrapped the typography around it. The letters were given a fuller look by doubling up the layer in Illustrator.

• TITLE: Fashion • TYPE: Logo • CLIENT: Class Assignment • ROLE: Graphic design • TECHNOLOGY: Illustrator • DESCRIPTION: Eve + Angel + Line...this old English name deemed perfect for a fictional fetish line that I was building for my branding class. Playing with kitties helped with stylistic choices. Got whip?

• TITLE: Publishing • TYPE: Logo • ROLE: Graphic design • TECHNOLOGY: Illustrator