The hallmark of the collegiate experience is the exploration and discovery of one’s identity. This creates a tapestry of uniquely defined individuals coming together to form a common conversation.
Color can affect one’s mood and perception that is why the Diversity Color Palette has strong vibrating colors. The vibrant colors were chosen to attract unique colligate individuals.
Movement, energy, diversity and dynamism our the inspiration behind Diversity patterns. Besides getting an education in college, college is a place where one transitions constantly. The experience should be full of energy and dynamism, which is why Diversity has projected this aesthetic in the patterns.
The Diversity Credit cards are designed to be bold and unique just like the Diversity member.
The College student is constantly undergoing transitions Diversity would like to be apart of that journey.
The Diversity Checks are designed to be distinctive and extraordinary just like the Diversity Member.
The Diversity member needs a deposit slip that is legible and unique.
The Diversity Member appreciates unique visual imagery. The Ads are designed to attract diverse college students.
Diversity reaches out to the colligate market by displaying visually appealing patterns as well as colors with a concise message.
The Diversity microsite was designed to be easy to navigate, visually appealing to the collegiate market and informative.
The Diversity microsite splash one page provides student with helpful information as well as what they should be cautious about.
The Diversity micro site splash two page gives students information regarding their loan options
The Diversity micro site splash three page directs parents to helpful information regarding the transitions their college student will undergo.
The Diversity iphone App is designed to be bold and appeal to the collegiate market
Screen 1: Diversity’s icon differentiates its self with a bold and unique icon. Screen 2: This screen gives you the ability to sign on, find a close location, contact us and get assistance. Screen 3: This screen indicates where the Diversity Member would sign on to their Diversity account.
Screen 4: This page allows you to due multiple tasks like, make transactions, pay your bill and transfer funds. Screen 5: Bill Pay screen which gives you the ability to choose a bill to pay, pick the account to extract from.Screen 6: On this page The Diversity Member can view it’s bills and payment schedules.
Diversity understands college student’s need they want to help in any way possible. Just like water, Diversity is essential to the collegiate market.
The Diversity Viral campaign supports items that will be useful on daily basis to the collegiate market just like their credit, debit and checks.The usb drive is very handy for the college student which is why they where a perfect fit.
Branded tank tops and gym shorts are also items that college students can use on a daily basis. The apparel is appropriate for class, the gym or to just hang out.
Branded tank tops and gym shorts are also items that college students can use on a daily basis. The apparel is appropriate for class, the gym or to just hang out.
Diversity wants their college student to be comfortable and warm which is why we created sweaters and sweat pants.
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RBC (Diversity)
