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fadu / corporate identity
FADU represents dynamism, union, strength, intelligence, competitiveness, and challenge. We proposed to create a system that structures FADU and conveys professionalism, dedication and seriousness.
Each modality has a signature attached, creating a structure to the level of an Olympic organization. Such approach, allows to grow this identity communicating efficiently in internal and external fronts. Combining those concepts above with a representative element of sport and success, we were able to develop a strength and dynamic shape inspired by a laurel wreath geometry.
We also studied mathematical systems to create rules that would unify all the elements.
