PUMA Footwear Collection - Creative direction of PUMA footwear design.
Apple PowerBook Duo - Lightweight & versatile notebook computer with unprecedented 5 year market lifespan.
Tonic consultancy ad - Ad positioning Tonic in the action sports equipment market.
Revo Fashion Sunglasses - An injection of style repositioning Revo in women's fashion sunglasses.
Apple Guide - Hypothetical future navigation device with constantly updated maps and milestone-based wayfinding interface.
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