This Project was probably the most fun. It was a full redesign and re-imagining of a Youth Group. It was a full over-haul. The original name was "Kaleo Student Ministries" - which had lost touch with the youth group over the years, none of the students knew what "Kaleo" meant - neither did I. The youth pastor did not want to completely change the name, he wanted to refresh. So I looked up "Kaleo" - it is the Greek word meaning "To be Called by God." I thought that was pretty cool, but what are they called to do? After some discussion, we determined that the answer is "To Move their generation, to be an agent of change" - Hence the new name - Kaleo Youth Movement - This is also what where the whole brand stemmed from - The Galaxy print, the arrows, the bold colors, and all of the design.
This project included a lot of things - branding, graphics, print material, promo material, social media development, and product design.
