The Color Run Promo
Randal Ford promotion showcasing his latest collection of unique portraits and still life captured at the Austin, TX Color Run. The Color Run is a 5k race with the most colorful finish line ever. During the race, runners choose between lanes 1, 2 or 3 that divide up the course, with each lane bringing more color intensity to the experience. But enough with the rules. This colorful experience is about running. It’s about fun, it’s an experience centered around the crazy decision to allow total strangers to blast you with bags filled with color powder. It’s about people. Different people of all speeds, ages, shapes and sizes--toeing the start line, striving for glory and hoping to look good in the photo finish.
High-Intensity inks and spot gloss varnishes added a tactile aspect while fold perforations allowed the piece to be torn apart and put on your wall, sent out as postcards, or displayed as one long mural.