This illustration series was created to highlight the best Super Bowl moments of all-time.
This was a series of 9 illustrations. Each day during Super Bowl week, a new cover was posted, with the new one stacking on top of the previous day, so at the end of the week, users could scroll down and view the entire series. On Super Bowl Sunday, 3 illustrations were posted throughout the day to increase social media traction and drive traffic to rbmm.com. (now closed) The concept was based on the idea that the most memorable parts of the Super Bowl to most people, and especially to a creatives, are the commercials. The illustration style was meant to be as far removed from sports and football as possible, as if it was through the eyes of a kid.
