Shop.Prep.Cook.Taste is a promo brochure that I concepted/designed/art directed for Dick Patrick Studios in Dallas.
The goal of the brochure is to showcase Patrick’s holistic approach to shooting food photography by breaking down the food industry into its four component parts and illustrating them with photography. The project was originally inspired by the art of deconstructing food. As the project evolved, I realized I had an exceptional opportunity to tell a story from start to finish. The project began at the Dallas Farmers Market, snapping pictures of fresh ingredients arriving, ready to inspire the creation of new dishes. Next came photos of food preparation, organization and concepting of what dishes were to be prepared. Additional photographs shot in chef John Tesar’s new Cedars Social captured the energy and flavor of a fast-paced, contemporary kitchen. Finally, the story ended with the presentation of the final dish by its creator.
