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Pinole Power Identity & Packaging

Pinole Power is a line of sustainable energy bars marketed to the endurance athlete. The formula for the flavors are based on the benefits of an ancient grain called Masa Harina that the Tarahumara Indians of Mexico have used for many
generations. The packaging was inspired by the 50-mile
ultra marathon that takes place in the mountainous terrain
environment of Northern Mexico. When the bars and boxes are seen together on shelf, a single landscape with runners that moves across the product line communicates the idea of endurance and sustained energy.

Available
Freelance, Moonlighting
Garrett Owen
Design for things that need to be bought, sold, or... Dallas, TX