Motel 6 Timeline
G6 Hospitality is the parent company of Motel 6 and Studio 6. The timeline takes the viewer on a historic tour of Motel 6, and ends at the entrance of the showroom that gives potential franchise partners a preview of the latest furnishings and technologies in guest rooms.
The timeline is an orange vinyl stripe, applied across the entire length of each wall leading to the showroom, and serves as a canvas for key dates, milestones and visuals. Also, to inject some of the homespun humor that the brand is known for, fun facts were sprinkled along the bottom of the timeline that related to cultural developments during the brand’s 55-year history.
Designed in collaboration with Phil Smith. at RBMM.
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