The challenge was to develop a visual system to designate the location of the various departments within the corporate office, while at the same time bolstering employee pride in the brand and work environment.
The solution was to use the iconic 6 as the central visual element for the wayfinding system. Each department got its own unique color stripe and a 6 sculpture composed of materials and objects that were conceptually relevant to the work they performed. It was no easy task developing solutions that would conform to the shape of the 6 and the team leaned heavily on the expertise of our production and fabrication concept partner, Gratuitous Sets, to bring some particularly crazy ideas to life.
The final element was to create an extensive employee photo library to use in the frames, which were designed to be switched out as needed.
The result is a series of crazy concepts that inspired new fabrication inventions by Gratuitous Sets to become a reality. (at RBMM with Phil Smith)
