The Wall Street Journal Digital Network was the first media property to provide design guides for its e-reader properties, and the first to require e-ink distributors to include advertising within each edition.
Solution: Working with the editorial staffs of WSJ, MarketWatch, Barrons and All Things Digital plus the third-party e-ink distributors and the hardware manufacturers, I defined elements of each brand and advertising placements that could be carried within the constraints of e-reader technology. I created a design guide for each manufacturer — Sony, Barnes & Noble, Plastic Logic — and each e-ink provider (Libre and Olive).
Results: Sony Daily Edition e-reader launched with WSJ profiled in its advertising campaign and WSJDN properties on Barnes & Noble Nook at launch. All UX thinking behind branding, content serving, advertising and Plastic Logic layout leveraged for WSJ initial iPad offering.
