Steam Whistle is an established Canadian Beer brand. For their brand activation, they took over a single GO train car, complete with a fully stocked bar, food and live music.
Named the hottest new street wear designer of 2015, Gosha Rubchinskiy blends ideals from high fashion with underground Russian street culture. This brand activation was a skate demo, in which the photos of participants would be used in an upcoming campaign
Doctors Without Borders is a worldwide organization that bridges medical gaps between 1st and 3rd world countries. A re-brand of their logo and design of a new app (Donation Box) allows for a modern and relevant way for supporters to donate directly to the cause.
For TIFF x BMW both brands were heavily showcased on the red carpet. Stars and celebrities were driven to the venue in the new BMW 7 series model, where film crews would capture not only the red carpet action, but the interior as well for home & online viewers.
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Gabriel Xavier
Graphic Designer / Musician Toronto, Canada