Design for Rock Stars:
For the last decade, we have been collaborating with one of America’s biggest brands in the music Industry – Shure. If you’ve never played in a band, you might not be familiar with the name, but you have definitely seen their products on TV and in some of the biggest live events, such as the Super Bowl halftime show and the GRAMMY awards.
I was introduced to Shure about 17 years ago, when the lead guitarist of our college band brought a Shure “Green Bullet” to practice. Little did I know just how involved I’d get a few years later.
I have worked on numerous Shure products and continue to build a great relationship designing for the demands of on-stage use. Unlike consumer electronics, these products are designed to withstand the extreme rigors of world tours, ensuring top performance quality and long-term reliability. One example in particular is the AXIENT Wireless Microphone System, which was just awarded a IDEA Silver for Commercial and Industrial Products.
