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Blue Cross Blue Shield
The health insurance marketplace is becoming less like a monopoly and more like a marketplace. Knowing they had to create tools that would make them the consumer's first choice, BCBS looked to Acquity Group to design an all new Doctor Finder. The next step was to sell it in to their national accounts. And to do that, they needed a persuasive video piece.
I wrote the script, directed the voice talent, and participated in every aspect of the production and post production. That was really exciting for me because of my professional experience in the editing room.
