Adidas Lacrosse: John Grant Jr 2010 line - I acted as lead designer for Adidas's top tier line of lacrosse heads, shafts and body protection. For user insight, we worked closely with John Grant, Jr., Major League Lacrosse’s Most Valuable Player for two years in a row. Considerable thought was given to a modular protective system, allowing for varying preferences and requirements based on the skill level and position of each player.
Adidas Lacrosse: John Grant Jr 2010 line - I acted as lead designer for Adidas's top tier line of lacrosse heads, shafts and body protection. For user insight, we worked closely with John Grant, Jr., Major League Lacrosse’s Most Valuable Player for two years in a row. Considerable thought was given to a modular protective system, allowing for varying preferences and requirements based on the skill level and position of each player.
Adidas Lacrosse: John Grant Jr 2010 line - I acted as lead designer for Adidas's top tier line of lacrosse heads, shafts and body protection. For user insight, we worked closely with John Grant, Jr., Major League Lacrosse’s Most Valuable Player for two years in a row. Considerable thought was given to a modular protective system, allowing for varying preferences and requirements based on the skill level and position of each player.
Adidas Lacrosse: John Grant Jr 2010 line - I acted as lead designer for Adidas's top tier line of lacrosse heads, shafts and body protection. For user insight, we worked closely with John Grant, Jr., Major League Lacrosse’s Most Valuable Player for two years in a row. Considerable thought was given to a modular protective system, allowing for varying preferences and requirements based on the skill level and position of each player.
All Clear Mosquito Mister - The All Clear products utilized innovative technology, applying commercial grade permanent misting systems for a residential mosquito mister. UPS asked tool. to design and develop a smaller, lower price point version of their existing All Clear mister while keeping the look aesthetically complimentary with the current product.
All Clear Mosquito Mister - The All Clear products utilized innovative technology, applying commercial grade permanent misting systems for a residential mosquito mister. UPS asked tool. to design and develop a smaller, lower price point version of their existing All Clear mister while keeping the look aesthetically complimentary with the current product.
Sherrill Tree RopeBoss Line Luggage - Following extensive research among professional rope users regarding primary wants and needs, I worked with Tool. Inc. and SherrillTree to formulate this fully functional, outdoor-tough solution for ropes and tools that takes accessible storage to the next logical stratum. Each bag was designed as a versatile approach to a professional line of complete protection like nothing built before. Check out the final product here http://www.sherrilltree.com/Professional-Gear/RopeBoss-Line-Luggage
Dakota Watch Company - I had the opportunity to work as principle designer on these watch styles, now in production from Dakota Watch Company. Ranging in target audience from middle aged men to extreme sports junkies- I worked on a variety of watch styles and functions. The Spider watch on the bottom right is a current best seller.
RED Helmets - RED is the body protection of Burton Snowboards. While at tool I was part of the team that brought 4 years worth of product from sketch ideas through manufacturing.
Pet Products for F&M Tooling - F & M Tooling wanted to conceptualize new aesthetics, styling and functionality for their Petwares Plus pet products, in order to re-position the brand in the higher-end pet category segment. I, along with the team at tool inc., approached the project by researching the market segments and identifying gaps where new products could be positioned. The result was a fresh perspective on existing categories and new innovation into unique products.
Pet Products for F&M Tooling - F & M Tooling wanted to conceptualize new aesthetics, styling and functionality for their Petwares Plus pet products, in order to re-position the brand in the higher-end pet category segment. I, along with the team at tool inc., approached the project by researching the market segments and identifying gaps where new products could be positioned. The result was a fresh perspective on existing categories and new innovation into unique products.
Goofy Giggles Toy line - While at Little Tikes I had the opportunity to initiate and develop an entire line of character based toys meant to engage the child as a friend would. From sketch concept to foam mock-up, through to material selection, I was able, along with the wonderful crew at Little Tikes, to push this out to market. (And later let my own children play with them!)
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Daniel Armstrong
Director of Design at Epipheo Cincinnati, OH