"Chic people" campaign - A multisubject campaign for Radio Montecarlo, whose famous payoff is "Chic and uncommitted". Indeed the campaign represents people very chic and very uncommitted, literally.
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RMC - Outdoor
"Chic people" campaign - A multisubject campaign for Radio Montecarlo, whose famous payoff is "Chic and uncommitted". Indeed the campaign represents people very chic and very uncommitted, literally.