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Vibe Sparkling Soda Can Design
Vibe sparkling soda was a brand that I decided to create. The major point that I wanted to get across was that it was a refreshing sparkling soda drink and not a cola drink. On the first mock I did a swish with the fruit, because I thought that it would represent the rich flavour. On the second I decided to use a halftone effect on the can to represent the sparkling soda bubbles and add simplicity to the design. However, I was not truly happy with the outcome, so on my the third mock I added the bubbles and came to a design that I was happy with. The bubbles added the sparkle refreshing look I was looking for. And the design works great for branding other flavours, as shown below.”