Radica Play TV Construction - This product was developed for Radica USA ltd. The styling cube in the upper left was left over from a school project and assisted my styling efforts. This product was a redesign of an earlier model for the Japanese market, this model was made for America, with updated graphics. The cord is removable, so when the batteries run out, it can be played with simply as a tractor. It was designed for pre-schoolers.
Bow Huntin' II - This was a redesign for Radica USA ltd. The previous model (retail $30) is on the far left. The final retails at ($20) and has a special cam lock to adjust the length of draw, so that little kids and adults can both pull a comfortable draw length. LCD gameplay was fixed and only hardward could be modified.
Cricket 5250 dryer - Industrial Design and styling of Cricket 5250 hair dryer. Dryer is lightweight, and utlizes ceramic, ionic generators, and tourmaline materials to dry hair more efficiently.
Sharper Image Zip Connect Massage Chair
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Fred Schechter
Industrial/Product Design, UI/UX, Product Management, Berkeley, CA