SparkCollege - As web creative director at SparkNotes, I oversaw the creation of a college search portal, controlling the organization and display of data on over 4000 schools. In addition to managing the interface design and production, I worked closely with the software development team to conceptualize end-user utilities like saved searches, and school ratings (users may mark a school target, safety, or reach), and to determine the basic algorithms that classify similar schools in the "View Similar" tool.