My first concept for the calendar was to have the brands in greater focus, to show what makes all of them click with their respective markets. I decided to do this by using school science modules as inspiration. I zoomed in various aspects of the food and placed them in similar shapes that when put together, looked like the structure of something viewed under a microscope.
All the products—strong brands in their own right—are built by company strengths. I summarized these strengths then put them in tabs similar to that of a periodic table.
Because the client prefers minimalistic layouts, I was careful to keep things clean.
My second concept was to show brand recall as a result of their effective advertising. (And having a great-tasting product in the first place.)
For the cover I put the logos popping out of the canvas to symbolize the brands becoming larger than life.
In the breakers, the featured products of each brand "pop" out of their respective advertisements, to show their strong appeal and audience recall.
The client chose the first concept. The layouts were then modified based on the client's comments. Here is the final version of the calendar cover.
The calendar breakers show a close shot of the product, with a tagline that captures the essence of the brand.
A sample calendar page.
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Branding Great Taste (2012)
The client wanted their 2013 calendar to be all about brand awareness, using their existing advertisements. Shared here are my initial concepts up to the final approved draft.
Part of my work as a designer at OP Communications, Inc.
