Anniversary ad for a major bank celebrating its 94th year in the industry. The biggest challenge was to find the right image to boost the copy, which already set the tone of the ad.
Approved study.
Ad in a broadsheet newspaper.
The ad in poster form, as displayed in one of the bank's branches.
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94th Anniversary Ad (2014)
Anniversary ad for a major bank celebrating its 94th year in the industry. The biggest challenge was to find the right image to boost the copy, which already set the tone of the ad.