![](https://s3images.coroflot.com/user_files/individual_files/239962_nU7Z18d1rJ8YVrKhw6GFPZIy9.jpg)
A social action campaign designed to get a younger generation reading. The imagery is based on extensive research of the graffitti around the world. The messages are structured as follows: 1) a confrontational quote to engage, 2) a shocking statistic relating to the quote and to literacy, 3) and finally, a question to hit the parents or guardians and also the teens themselves to motivate action. The campaign is designed to confront viewers with facts and to inspire action.
![](https://s3images.coroflot.com/user_files/individual_files/239962_8z97o5eQY4Lf0Z9bbgZEDZ1z1.jpg)
A social action campaign designed to get a younger generation reading. The imagery is based on extensive research of the graffitti around the world. The messages are structured as follows: 1) a confrontational quote to engage, 2) a shocking statistic relating to the quote and to literacy, 3) and finally, a question to hit the parents or guardians and also the teens themselves to motivate action. The campaign is designed to confront viewers with facts and to inspire action.
![](https://s3images.coroflot.com/user_files/individual_files/239962_0x8uwEqNnv9fls4sUqrXSIiWA.jpg)
A social action campaign designed to get a younger generation reading. The imagery is based on extensive research of the graffitti around the world. The messages are structured as follows: 1) a confrontational quote to engage, 2) a shocking statistic relating to the quote and to literacy, 3) and finally, a question to hit the parents or guardians and also the teens themselves to motivate action. The campaign is designed to confront viewers with facts and to inspire action.
![](https://s3images.coroflot.com/user_files/individual_files/239962_9a3QX5fToCmwIQGAePX538tqk.jpg)
A social action campaign designed to get a younger generation reading. The imagery is based on extensive research of the graffitti around the world. The messages are structured as follows: 1) a confrontational quote to engage, 2) a shocking statistic relating to the quote and to literacy, 3) and finally, a question to hit the parents or guardians and also the teens themselves to motivate action. The campaign is designed to confront viewers with facts and to inspire action.
![](https://s3images.coroflot.com/user_files/individual_files/239962_ygiXw7it790BZsptYyjq4dMGx.jpg)
A social action campaign designed to get a younger generation reading. The imagery is based on extensive research of the graffitti around the world. The messages are structured as follows: 1) a confrontational quote to engage, 2) a shocking statistic relating to the quote and to literacy, 3) and finally, a question to hit the parents or guardians and also the teens themselves to motivate action. The campaign is designed to confront viewers with facts and to inspire action.
![](https://s3images.coroflot.com/user_files/individual_files/239962_xsYudHJu349Dx4Epk72yyihho.jpg)
A social action campaign designed to get a younger generation reading. The imagery is based on extensive research of the graffitti around the world. The messages are structured as follows: 1) a confrontational quote to engage, 2) a shocking statistic relating to the quote and to literacy, 3) and finally, a question to hit the parents or guardians and also the teens themselves to motivate action. The campaign is designed to confront viewers with facts and to inspire action.
![](https://s3images.coroflot.com/user_files/individual_files/239962_Y2VIO0Sgli1acesAZ_YF0rGVW.jpg)
A social action campaign designed to get a younger generation reading. The imagery is based on extensive research of the graffitti around the world. The messages are structured as follows: 1) a confrontational quote to engage, 2) a shocking statistic relating to the quote and to literacy, 3) and finally, a question to hit the parents or guardians and also the teens themselves to motivate action. The campaign is designed to confront viewers with facts and to inspire action.
![](https://s3images.coroflot.com/user_files/individual_files/239962_AkAtWDQONcXHEn7cN9xkOICzm.jpg)
Examples of the two sets: American Leaders and American Writers. 8 Leaders and 8 Writers were chosen for the roles in our development as a nation and their impact on our culture. For the campaign, each set had 8 posters. There is an accompanying set of postcards and bookmarks to back the posters with direct point of sale style engagement. A brochure was also designed to highlight the entire collection and also further engage the viewer.
![](https://s3images.coroflot.com/user_files/individual_files/239962_auWf8AD996sFsyKykY4SWjMMd.jpg)
Examples of the two sets: American Leaders and American Writers. 8 Leaders and 8 Writers were chosen for the roles in our development as a nation and their impact on our culture. For the campaign, each set had 8 posters. There is an accompanying set of postcards and bookmarks to back the posters with direct point of sale style engagement. A brochure was also designed to highlight the entire collection and also further engage the viewer.
![](https://s3images.coroflot.com/user_files/individual_files/239962_k62B17nqemNQv1iescqbD0khq.jpg)
Examples of the two sets: American Leaders and American Writers. 8 Leaders and 8 Writers were chosen for the roles in our development as a nation and their impact on our culture. For the campaign, each set had 8 posters. There is an accompanying set of postcards and bookmarks to back the posters with direct point of sale style engagement. A brochure was also designed to highlight the entire collection and also further engage the viewer.
![](https://s3images.coroflot.com/user_files/individual_files/239962_1G8rE3fuFgxaqMpR5PbYbWXI5.jpg)
Examples of the two sets: American Leaders and American Writers. 8 Leaders and 8 Writers were chosen for the roles in our development as a nation and their impact on our culture. For the campaign, each set had 8 posters. There is an accompanying set of postcards and bookmarks to back the posters with direct point of sale style engagement. A brochure was also designed to highlight the entire collection and also further engage the viewer.
![](https://s3images.coroflot.com/user_files/individual_files/239962_vjs5HB48czTlKGi1unaGioQLv.jpg)
Examples of the two sets: American Leaders and American Writers. 8 Leaders and 8 Writers were chosen for the roles in our development as a nation and their impact on our culture. For the campaign, each set had 8 posters. There is an accompanying set of postcards and bookmarks to back the posters with direct point of sale style engagement. A brochure was also designed to highlight the entire collection and also further engage the viewer.
![](https://s3images.coroflot.com/user_files/individual_files/239962_wYjhDc3Ya2Ree31Khq3E8Jcn2.jpg)
Examples of the two sets: American Leaders and American Writers. 8 Leaders and 8 Writers were chosen for the roles in our development as a nation and their impact on our culture. For the campaign, each set had 8 posters. There is an accompanying set of postcards and bookmarks to back the posters with direct point of sale style engagement. A brochure was also designed to highlight the entire collection and also further engage the viewer.
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